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MICE industry
Each Roadshow organized is an exclusive opportunity to connect with key decision-makers in the MICE industry (Meetings, Incentives, Conferences, and Exhibitions). Designed to maximize networking and business potential, each Roadshow typically consists of two or three stops, strategically located to ensure broad engagement with diverse market players.
At the heart of every Roadshow is a B2B Workshop
At the heart of every Roadshow is a B2B Workshop, where each supplier is provided with a dedicated desk. This setup creates an ideal environment for direct interactions with a curated selection of international buyers. These buyers are carefully chosen from event agencies, Professional Congress Organizers (PCOs), large corporations, and international associations, ensuring a high level of relevance and opportunity for meaningful connections.
MICE market
One of the key benefits for suppliers is the access to a comprehensive participant list provided at the end of each event. This facilitates targeted follow-ups and paves the way for building strong, enduring professional relationships. By combining focused networking with the power of post-event engagement, the IaH International Roadshows offer a robust platform for suppliers to showcase their expertise and expand their reach in the global MICE market.
We Maximise Brand Visibility
Put your brand in front of the industry’s top decision-makers.
Explore opportunities for tailored spaces, custom activations, and strategic sponsorships to ensure your business stands out during the event.
- hosted buyer Benefits
What’s included
You’ll meet the highest-quality MICE venues, destinations, and services over just a few days, saving you months of research and giving you maximum return on your time.
33 targeted one-to-one meetings
Meetings at IAH are the best in the business, personalised to your business needs and supported by cutting-edge AI matchmaking tech and our onsite team.
Destination discovery & site visits
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Flights, accomodation and F&B
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- SPONSOR
Visit Piemonte
The in-house company of the Piemonte Region and Unioncamere Piemonte, promoting tourism, agri-food excellence, and sports activities across the region.
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Turismo Torino & Provincia Convention Bureau
The ideal partner for organizing events in Torino, offering expert guidance and top-class services for your projects.
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AIM Group International
A global, dynamic, and multi-service company delivering innovative solutions for events, congresses, and communications.
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Frecciarossa
Trenitalia’s flagship trains offering maximum comfort, high-speed travel, and exceptional services for passengers across Italy.
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Duedidue
Your trusted partner for successful events. With over 20 years of expertise, we deliver tailored professional solutions supported by a comprehensive network across Italy.
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Fast Events
A leading company in the trade fair construction sector in Piedmont, delivering successful projects nationally and internationally.
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Reggia di Venaria
A magnificent Savoy residence and UNESCO World Heritage Site since 1997, offering an extraordinary setting for events and visits.
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- supplier
- The community
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